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School Logo
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The design of the letters used in Sangmyung University's logo: "さ た し け づ し" follows the style of classic Korean woodcuts of the time when the Korean alphabet "Hun-min-jeong-eum" was invented at the behest of King Sejong. The King wanted a writing system that was at once easy to learn and expressive of the way his subjects actually spoke. The letters in the logo capture the simplicity and elegance of the writing system that is now known as "Han-gul".
While the six letters of the logo simply mean "Sangmyung University", the logo's overall design is meant to reflect the principle of Taegeuk, a Korean philosophical concept related to the creation of the universe. "Tae" means "joyfulness" and "Geuk" means "eternity." Taegeuk has no form, no beginning, and no ending, yet everything in the universe derives from it and is embodied by it.
Two columns of lettering - "さ た し" and "け づ し" -- represent "negative" and "positive" respectively, while the three rows symbolize Heaven, Earth and Humanity, or alternatively, Truth, Virtue and Beauty.
The rectangular frame encompassing the six letters of the logo is meant to convey the shape of mural paintings found in ancient Goguryeo-era Tombs. Each corner of the rectangle represents in turn: Heaven, Earth, Sun and Moon.
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